Happy Mistake Space

Type and Editorial brief - Photography.

- Full brief and outcome to come in the near future.

I don’t often put music video’s on this blog - But this video is stunning and inspired me. Beautiful.

Malafide (Bad Faith) Band Identity Concept.

Spaces on my desk.

Design Proposal - Advertising

I wanted the advertising and branding story to be consistent from the whisky bottle, so I kept the same typeface and general design direction and brand ethos with the advert. The advertising idea was focused around one of the first things I researched – the relationship between Shackelton and his crew, I decided to produce a typographic solution to express the modern side of the brand while keeping the content strictly based on the brand myth. The text is from the eyes of one of the crew and how the only dependable, trustworthy and leader they can look up to is Shackelton. This is the same way consumers will see the brand Cautious Jack – always there when you need it the most. The layout of the advert is a double spread that will feature in magazines which the average 20 – 40 year old men would read. The advert comes in different varieties depending on which whisky it is promoting – the one to the right is for Single Malt Whisky and the dark blue colour matches the same colour as the jumper on that particular bottle.

Design Proposal Continued.

Design Proposal

To the left is the main typeface I chose during this project – Leawood – Serifs are a mix of slight triangular wedges and square stroke caps, giving it an early twentieth century quality – which is perfect for ‘Cautious Jack’

The whole label is embossed in the front of the glass bottle, showing the compass logo, Leawood font and traditional shapes surrounding the modern, crisp lines of the compass. The slogan ‘True Character’ only appears on the Cautious Jack advertising as I didn’t want to over complicate the simple design. The embossed label looks fantastic when the light is shining through the rich colour of the whisky – this is a whisky bottle the consumer won’t want to throw away.

The woolly handcrafted jumper looks plump and warm on the bottle – giving the consumer a little clue to how they may feel during the drinking of the product. I included a small sewn in label on the jumper cover so the consumer can identify the whisky on the shelf/point of sale – again; this small label is just a simple solution that doesn’t overcomplicate.